How To Profit As An Internet Marketing Coach

by admin | 10th April 2010


Every good Internet marketing coach originally started not in coaching but by developing his or her own web-based business and getting a website out there where everyone could see it.

If you search for an "Internet marketing coach," you'll see website after website pop up. This is the newest form of career counseling or success coaching: it seems like everyone with a website has become a guru of World Wide Web advertising.

So with all the competition, if you're going to become an Internet marketing coach, how can you make enough profit for the business to be worthwhile?

You have to build a sense of connection between yourself and your clients. Anyone can make a website—even a snazzy website. However, not everyone who can design a website can empathize with clients or get on the phone and reassure a potential client that he believes in his client's business.

In fact, this is a particularly difficult area for many would-be Internet marketing coaches because interpersonal skills are more prized in this aspect of the computer industry than in some others.

So your first step should be to put a telephone number on your website and encourage a call. When you're on the phone with potential clients, listen carefully to what they have to say and then suggest your solutions.

But once a client retains you, how do you keep them? Here are several strategies you can use to build and retain a solid Internet marketing customer base:

Look into new trends every day. This can be through networking, googling, talking, or reading. Find out what the latest trend is in Internet marketing and coach your client appropriately. It may be eye tracking; it may be the best place to put a banner ad. Take the new trends, evaluate them, and present the best ones to your client.
Be honest. Yes, clients like to hear good news from their Internet marketing coaches. But you have to be able to tell your clients what doesn't work as well as what does works about their websites.
Set a reasonable fee structure that won't drive customers away, but will give you enough money to allow you to focus on being a strong coach. Many introductory analysis packages start at around $1000, or slightly less. A common consulting fee is $150 to $300 per hour, after initial consultation and analysis packages. If you set up your overhead correctly, these fees should eventually bring in a profit for your Internet marketing coaching firm.
Invest in the right tools. Use of applications like Lyris HQ and other online tools designed to track SEO, PPC, and other vital statistics in Internet marketing will make you the professional your clients expect you to be. Remember, the more solid your technological expertise, the more clients you will have.
There's no licensing requirement to be an Internet marketing coach—anyone can do it. Those who profit from it will be those who take the time to set themselves up professionally and work the market to find and earn the business of loyal customers.   This business can be as profitable as you make it.

William Bud Gragg, Jr. , believes that personal coaching and mentoring is the foundation for true success in any home based business. He teaches others how to apply proven success principles such as personal branding, attraction marketing, and personal development to be successful in a Internet marketing Coach.


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One Response to “How To Profit As An Internet Marketing Coach”

  1. Julia Stewart

    Apr 10th, 2010 :

    While anyone can call themselves a coach, not many people understand the skills that make coaching work so well. ‘Coach’ isn’t just a new word for ‘consultant’; it’s a whole new skill set that makes the difference between telling people what to do and having them actually do it and succeed. Master internet marketing and master coaching. Then your raving clients will do much of your marketing for you and you’ll rise above the swarm of folks who call themselves ‘internet marketing coach’.

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