Product DescriptionThis text provides comprehensive coverage of the field of internet marketing that is timely and relevant. It is based on existing marketing theory and eventually leading many conceptual framework to student understanding of Internet marketing questions to structure. Above all, it works on the premise that the Internet-whether as a medium of communication or as a distribution channel is only one component of the contemporary marketer? S uses arsenal. The central question. . . More>>

Internet Marketing: Integrating Online and Offline Strategies

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