Music 3. 0: A Survival Guide for Making Music in the Internet Age

by admin | 29th April 2010

ISBN13: 9781423474012
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionThe paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in the new music world - and how do you make money? This book answers these questions and more in its comprehensive look at the new music business - Music 3. 0. While Music 2. 0 encomp. . . More >>

Music 3. 0: A Survival Guide for Making Music in the Internet Age

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4 Responses to “Music 3. 0: A Survival Guide for Making Music in the Internet Age”

R. Silva

Apr 29th, 2010 :
Very good book for who are envolved with music and music business. . . Recommended for sure!!!
Rating: 5 / 5
Sniff Code

Apr 29th, 2010 :
I own close to a dozen books on the topic of the changing landscape of music and how musicians of the new era might fit in; and while some of these books were helpful, “Music 3. 0″ was by far the best and most useful of them all. The book begins by explaining the old music model as compared to the new one. This comparison is helpful because musicians need to understand the new context of where they stand respective to their managers, their tribes and their audiences. The rest of the book presents examples of how the new music economy has benefited established artists who knew how to exploit it. I write “established artists” for a reason: While most people who buy this book will be unknowns trying to break ground (and this book is for them too), the book holds much relevance to known artists who need to refit themselves into this new era of music distribution and marketing. Radiohead and Nine Inch Nails are the two prime examples that are offered up. While you may already know about their innovative distribution methods, this book offers even more details and insight into why their strategies were smart, effective and most of all respectful of their fans.

For unknown artists the book introduces (or re-introduces) the concept of a Tribe, and how to respectfully be the artist among this small following of super-fans while working with them to expand the tribe into an audience (which is the dream of most unknown artists). Above all else, the author makes no false promises or grandiose claims. This is not one of those “Guaranteed-Success-Books-In-5-Easy-Steps. ” The book is sobering and insightful in its musings on the past, present and future of marketing.

A few key bullets about the book:
* The margins are wide for notetaking (which I did plenty of)
* The book highlights quotes from industry influentials, who are properly introduced at the beginning.
* The book summarizes each section with walk-away points
* The book offers simple graphs to help conceptualize the old industry and the new one

I highly recommend this book. I finished it in three days.
Rating: 5 / 5
Ainsley Hanes

Apr 29th, 2010 :
As a veteran recording artist from the golden age of the business, I was enthralled, horrified and enlightened with the insights and logical practicality in this book. Owsinsky has distilled an entirely new business plan for success in the “record” business that stands virtually every convention on its head as he outlines the step-by-step efforts both new and established artists must now take to survive and flourish.
I have now held several individuals and groups in thrall, describing his research in detail with business associates and aspiring artists and the one obvious conclusion is that if you are, in fact, an artist determined to make it in today’s pirate-happy free-for-all, then this is your essential travel guide. If I were just atarting out, I’d buy it and prepare to be dismayed and outraged, then fueled and determined to follow this treasure map and claim my share of success.
Rating: 5 / 5
Thomas Jones

Apr 29th, 2010 :
This book is cutting edge for marketing music in the digital age. It an absolute must have for artists that are trying to make it on their own. I believe that this is the best time to be an artist because as it’s illustrated in the book, there’s no gap between the artist, and the consumer. Mr. Owsinski explains everything you need to do to get your music into the hands of your tribe and how to do so without alienating them. This book was a total fresh breath of air because it’s a marketing book that doesn’t read like a marketing book. It has great history lessons in it starting form Music . 5 all the way up to the present, Music 3. 0. I recommend this book to everyone I know who’s involved with music.
Rating: 5 / 5

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