Search Engine Optimization for Beginners

by admin | 25th July 2010

Search Engine Optimization (SEO) is the process of making your site attractive to search engines (like Google and Yahoo), so that your site appears when people run a search with keywords that are relevant to your business. The higher the search listings on your site increases, the more likely people will link to you when they see a relevant keyword search. * If your site appears on Google and Yahoo? Those are the two major search engines. If your site appears on one of the two, it will be picked from all others. To get your site to Google, all you have to do is, go to www. google. com and click on "About Google" link at the bottom of the page. On the next page you arrive, you'll see a section called "For Site Owners '. Click on the" Submit your content to Google "link. You will be on one side where you to' send a URL for the not included in the Google index to take '. This is your site to the top of the world rankings right away, but it will at least allow to begin the climb! * Add in your keywords, behind the scenesYou may check to what is and what is not in your website code included with your designer. And it must not be a complex conversation, so do not worry, all you need to feel that the code for each page containing title, keyword and description meta tags should ask. The code of any page on your website contain three meta tags (sometimes referred to as head-tags). These are: 1 The page title - this is what you see on the top bar on your screen when you look on a web page. The day will look like this: meta name = "title" content = "Your Company - Life Coaching" The second page description - that's what usually short as the description when your site through a search engine is listed. The day will look like this: meta name = "description =" content "As a professionally trained and accredited life coach, Mary McNeil offers one-on-one life coaching over the phone." 3 The key words - these must continue to be relevant for each site and reflect what people are searching for your site could enter into a search box. The day will look like this: meta name = "keywords" content = "credentialed life coach, coaching, one-on-one Life-coaching, telephone coaching, just in case it is not clear - for each of these tags, it is your choice what you include the "content" section. specificOne * Arrival of the tricks of a lazy website designer is to meta tags Add to the homepage and then copy the same description and keywords for each other. While this your keywords on each page, the problem is that they are not relevant to the particular content of this page. your site is picked up and are more likely to rank highly in searches for your more specialized, niche keywords as for the generic "Life Coaching" type ones. That is because there is less competition for the specialist words and phrases. You must therefore read the copy on each of your web pages and choose the 4-8 keywords and / or phrases that you think are particularly relevant. There is no point in adding long lists of keywords to your code as this defeats the purpose of picking the terms that really "are the key. "Once you click on the keywords chosen individually for each side, there are a few things you can do with them... - Get the coded you check in your keyword meta tag section. - again through your copy and ensure that as far as possible, you have the keywords in your headline, sub-header and used in the first sentence of paragraphs. With bold and italics to highlight your keywords can also help. All this makes it easier for search engines to to recognize the key words in your copy.

Mary McNeil's FREE bulletin: "How to Set Up Your Coaching Website and of benefit to clients of It" is now available on the right. Click here to grab your copy


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