SEO 101

by admin | 4th April 2010

When you hear the term "search engine optimization, to" do your eyes glassy? I know my own, use, until I studied the practice intensively. I do not know everything, and frankly, I do not think it's possible. SEO is like sticking your finger in a pile of mud and pulled out a diamond. No one knows what today the online search engine algorithms are accurate and even if someone who would know, not least because the search engines change all the time. But there are a few simple things you can do on your site to make it search engine friendly. First, research keywords. Think about what people might type into a search engine to find your product. For example, you can create a site about attention deficit disorder. If you do, you might want to use the term ADD or ADHD. If you look at these until http://inventory. Overture. com (Overture Keyword Selector Tool's), you see, is that coming in the second on the list of the keywords ADD and ADHD in the first. You may think you wish to use those words, but think aga! The competition will be too high and it is almost impossible, a high rank for those keywords. Try with a sentence that is not as high on the list. You have an easier time ranking high on subordinated keywords. After you have done your research and chosen some great keywords that you evaluate your competitors. You see, to use what other pages the same keywords on their pages. You can do this via the Alexa toolbar or do a great free program called WEBCEO. Here are some things that you can check: you have the page title tag? Do they have meta tags and it shows your chosen keywords correctly? What is the keyword density on the page? If you find that these areas are missing from your competitor's pages, you have a good chance of ranking high for your chosen keywords. But, if you find that the elements are present, ask yourself if you can do better. Can you a better title, without stop words? Do you the keywords to create a better density on the page? When you say "Yes", then click Next. When you say "No", you might want to go back and research other terms. The object is optimized, the best site for the keywords you have chosen, so that you will rank high. The first 30 places in the search for a particular keyword is golden. Once you have all this done and you are sure that is your chosen keywords or keyword phrases, the best, you need to use it in your page title. (If you do not use META tags, they are in the section of your website. View the source code in which program you use to edit HTML are and you'll see what I mean.) Your title tag should be the first line after the day. Use the keywords you have chosen, without stop words like giving up, and, etc. search engine spiders normally, that it can not with words and how your site can be counted. Try it out weed. For example, work for my website, I "Edit Copy | Writing Coach did." I want people to know what I do and also the search engine. I edit copy, write, and I coach. By using this title tag without stop words, the search engine will know it too. The next important day in your META tag section is your keyword tag. Here is where you list your keywords again. Make sure the strongest word (one that you use with the best chance of ranking high) first. In the text of your page, you should have your keywords as often as possible without having to use it hard to read for the viewer to the page. Bold, underline, or italics to make each keyword only once. Also be sure that your keywords appear in the first 25 and last 25 words on the page. These are just a few simple tips to help you with SEO. It is not as difficult as it seems, and it can mean the difference between a few visitors to your site and a bazillion. SEO is something that many webmasters overlook. I even heard her say Mark Joyner that it was unnecessary. Well, maybe it is for Mark, but for us little people, it can be a big boost. Make some changes and see if you do not work for SEO.

Pat Marcello is a professional writer and has her writing, editing, coaching and consulting in OVEditing and you can get more information about WEBCEO in their marketing website, OVMarketing.


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