5 Important Things About Your New Website

by Neha.Grail | 20th December 2010

There are many things that developers and marketers must keep in mind when they are about to launch a brand new website, but you may not necessarily have an actual checklist of to-do items. Here are 5 tips you need to remember while creating your own new website. It may not be definitive, but it will help you get the fundamentals of your site right so that your website start’s life with its best foot forward.

1. Meaningful & Logical Structure

It is important to maintain a relevant relationship between the title of your pages and the content thereof. Keep in mind that search engines prefer URLs separated using hyphens instead of underscores. Use a flat architecture with economical use of directories so that content is as few clicks away from the root as possible.

2. Relevant, Unique Page Titles for Every Page

This is one aspect of development that can be easy to overlook, and it won’t make competition any easier for your website. Pages without custom titles look unprofessional and are a huge missed opportunity; Firefox will simply display your page as “Mozilla Firefox” and Internet Explorer will title it as your URL. At the time of writing, there are millions of indexed pages with “Untitled Document” as their title – don’t let your site be one of them!

3. Unique Meta Descriptions for Every Page

Considered useless by many, search engines do show meta descriptions in their search engine results page. If this is missing, then copy from the page will be used instead. If you are interested in having boosting your CTR from SERPs, it would be wise to create a unique meta description for each and every page. Think of the meta description like an advertisement to be read by users scanning the list of results, so make it stand out from the crowd!

4. Valid XHTML and CSS

It is always important to ensure your CSS and XHTML are valid without any issues, lest your website break in a browser. Always check that your website will work with a wide range of browsers to avoid usability problems for users and robots.

5. Externalize Javascript

Using inline Javascript is lazy because it is impossible for the browser to cache inline Javascript, effectively adding weight into the page. Always keep Javascript in a separate, external file. Additionally, externalise your CSS so that it isn’t included at the top of each page.

Stay tuned for more tips on website!

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