Why Should You Do Market Research?

by Neha.Grail | 2nd December 2010

If you are a serious affiliate marketer, you should at least be a little bit interested in market research. But why should you perform market research? Here are some reasons why:

  • Sometimes you don’t know what you don’t know
  • The answer to your problem is sometimes closer than you think
  • Missed opportunities can sometimes be measured in fractions
  • The truth is sometimes a lot better than you imagine
  • Educating yourself is never a waste of time

A lot of the time research uncovers new areas of thought you might not have considered before. An example of how this works is Google’s Wonder wheel, where search results will display related tangents you can explore. For example, you might be researching health forums to get ideas for new keywords you can target. As you browse the forums, you come across forum categories dedicated to different types of diet pills, something which you may not have even been aware of before.

Research can lead to those ‘eureka moments’ where it suddenly dawns on you that you’ve been blissfully unaware of hidden goldmines and easier ways of doing things.

If you’ve spent hours doing market research and for some reason you didn’t make any extra sales from it, you’ve still gained. Educating yourself by doing research on the internet is all about the ongoing learning journey. You’d be amazed how a little research can serve you well for a long time to come.

Researching the IM niche has led to some creating their own products, that they have then gone on to sell. Or research into a health niche has helped some discover selling opportunities in their own neighborhood, or improving their own health. And it all started with a little market research.

So, don’t shy away from market research. There are plenty of tools out there to help you do a lot of the ‘boring’ stuff, and what you uncover could be worth the time you spend on it, many times over.


One Response to “Why Should You Do Market Research?”

  1. Dec 3rd, 2010 :

    Definitely you are right. Doing market research is a safe game actually because you could gain knowledge and you can apply those learnings in your business. Business minded people never go to a battle without them knowing how to rule their own business.

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