Art of Posting Your Affiliate Ads

by Neha.Grail | 15th December 2010

Facebook Ads or Google Ads? These two avenues of the marketing world are just beginning to be tapped. People who are graduating college now with marketing degrees most likely have not been trained in Google PPC or on the efficacy of Facebook Ads. That’s alright. They’ll learn soon enough. To an extent these ad-strategies are intuitive and easily available for use by almost anyone. However, there is an art to both of them.

Google PPC gives you access to audiences with high commercial intent, and allows you to gauge their moods and attitudes by trial and error. You bid for keyword searches that you think will capture consumers surfing around who might be interested in your product, and their interface gives you the option to bid for different combinations of search terms as frequently as you like.

With Facebook Ads, you can choose your demographic with incredible precision–based on their ‘likes’–but you’re not necessarily reaching people who are already in the mood for shopping. That hardly matters, though. The small percentage of people who click on your ad are the only people who matter, and the conversions that you get from that small-percentage can be elaborately fine-tuned as your ad campaign continues.

What is exciting about these marketing tools is the feedback loop of information that advertisers have access to. Instead of researching how you should target and launch your ad-campaign through focus-groups or just raw intuition, and then waiting for results with your fingers crossed, with PPC or Facebook Ads, you know exactly how your market is responding IMMEDIATELY and you have the ability to constantly tweak, recalibrate, respond. Advertising along these lines is an art, for sure–but it’s also a science. If you watch the numbers diligently, you can hardly fail to make an impact. And by ‘impact,’ I mean, ‘sales.’

So, wait no more? Try your hands on posting your affiliate ads and see results…


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