Search Engine Optimisation takes into account the factors used by Google, Bing etc. when they position websites in their natural listings. The natural listings form the main body of a Search Engine's pages. Paid listings are separate to natural listings. In a typical Google or Bing search, you can see the paid listings in the right column and in the yellow box at the top. The 'natural' listings are straight from the main index. Algorithms are used to determine the position of a web site in a Search Engine directory. Read More