SEO & Affiliate Coaching Blog » Justin Harrison

The Definition Of Search Engine Algorithm

Justin Harrison — Thu, 04 Mar 2010 20:46:13 +0000

You may have thought that you need not to have any comprehension about Search Engine Algorithms, but if you are planning and thinking how to optimizing your webpage for Search Engines to increase visibility and also traffic, for that you need to have good understanding about how the search engines work.

Search engines rank WebPages. This is a key part in learning how to get more visibility and traffic. Understanding the rankings, and why a competitor may be ranked above you. If you understand this information you can change your position and end up with the best search engine results. This increased traffic and visibility should drive customers to your business and mean that a larger profit is in store.

The search engine users are not like ordinary customers. The users will just type a keyword and expect results that are relevant. The search engines have to deal with this. In the real world you cannot expect a person to walk into a car sales and dealership and simply blurt out the word ?Car? and expect the salesman to know exactly what type of car the customer wanted.

In the early period of the net, before the texts became astronomical, it was the main component to the search engines. Nowadays if you placed a text example of ``printer driver`` it would bring out millions of results. But the search engines now use advanced algorithms to choose the best and more suitable results.

There are two key factors in searching the web, content analysis and linkage analysis. By having the web broken down into different communities of information it becomes easy for the search engines now to get those results for user which are most relevant and they get it very quick with advanced search engine algorithms.

The main goal of any website is to be on the top list of all search engines. Some search engines will cache a portion of the page, but some others will index down your every word. So it is important that all the information on your site is informative, useful, and current, and matches the theme of your site. If you understand how the search engines index and sort the web pages, you can soon bring your webpage come out in the top results.

Pleasing the user is the number one goal when it comes to search engines, so having page rankings on WebPages they choose to be the top ranked pages makes it much simpler for the search engines to return customer pleasing results. If your site links to multiple sites the search engine will increase your ranking on their list and it will help get you to the top faster.

Justin Harrison is an internationally recognised Internet Marketing Consultant expert who provides world class Search Engine Optimization to website owners. For more information visit: http://www.seorankings.co.za

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No Follow Link Explained In Basic Terms You Can Understand

Justin Harrison — Sat, 27 Feb 2010 11:06:37 +0000

Elements of an HTML which are used to direct search engines that a hyperlink is not to affect the rank of a search engines index is known as a no follow link. No follow links are designed to help eliminate search engine spam as well as create better search engine results.

Google designed the idea of the no follow attribute value in 2005 to eliminate the spam that could come through in a search when using keywords in the search engines. The no follow link is not for blocking access to web content, only for preventing the content to be indexed by the search engines.

A links intended page rank will not be affected nor would its content be blocked by hyperlinks that include the rel=?nofollow? attribute. Though the no follow attribute was designed and copyrighted by Google, its value is being used by several others including, Bing, Yahoo, and Windows Live Search.

Rather than not follow the link in a literal since, search engines are supposed to not catalog the link in their databases. The page will remain operable and still load without material being blocked. This is just away to prevent the indexing of spam that appears as a result to the search. Google suggest that the no follow link be enacted in a literal sense where the link will not be followed at all. However, in reports conducted for the SEO different information was discovered. Here it was determined that the links did work but was not indexed to the page it linked to. For Yahoo this means that link will be followed but not taken into consideration in its ranking considerations. MSN Search has yet another variation where the no follow link is neither counted nor followed. The definition of the no follow link will differ from site to site.

Most weblog software programs will submit links as no follow by design without giving the opportunity to modify. Others allow modifications by trustworthy users. There is yet a third form of programs that permits writers to enter it exactly as they please and have the results sorted by human editors These editors then remove or discard any useless links.

Using the no follow link, the unwanted contents can be avoided in the web. Most of the web owners have blogs or forum posting in order to increase the site ranking. Rankings can go down rapidly by an unpleasant or harmful post. The no follow link allows these posts but safeguards the webpage owner but excluding these posts to affect the ranking.

Google has began using the no follow links as a machine readable revelation for paid links and therefore keeping them from gaining any credibility in the search engines results. The web owners are still debating over whether or hurting them as many pages are paying for links to be traded on their site in hopes of raising their page rank. The no follow link has been contradicted many times over where SEO is concerned and it depends on the web owner as to if they allow them on the site or not.

Justin Harrison is an internationally recognised Internet Marketing expert who provides world class Search Engine Optimization to website owners. For more information visit: http://www.seorankings.co.za

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Google Adwords Advertising Tips

Justin Harrison — Mon, 18 Jan 2010 10:07:47 +0000

It is incorrect believe that the top search terms are good choices for keywords. This seems logical but it doesn't take into account other competition. Picking keywords that match the advertiser's business usually have more of an impact.

Providing terms that are descriptive can draw a better group of people. Using a phrase like "cook books" instead of just "books" will commonly result in more conversions due to the fact that it will appear to people actually searching for cook books instead of just books. Providing a term like "Italian cook books" can result in even more conversions.

There isn't much benefit to an advertiser if the receive many clicks but below average conversion rates. Viewers who are merely clicking on ads and not purchasing anything are only costing the advertiser money. Drawing more likely candidates requires well targeted keywords. This results in a better conversion rate and better ROI.

Creating keywords requires examining your web site and picking out the words and phrases that describe it. You should also look at other web sites in the same target market. Try to figure out why those sites are good or not and look at how they word their advertisements and content. If they are reaching the target market you should attempt to leverage their terms and phrases where possible.

It helps to consider how a customer might think, too. According to Google, it is a good idea to create a list of search terms that consumers might use when performing an Internet search for specific goods and services. Think about the various ways they may spell some of those terms, too. For example, someone searching for low calorie foods might type "light foods" or "lite foods." To make sure you attract the greatest number of consumers, be sure to incorporate all possible spellings when creating a list of keywords for your site.

Keeping track of how effective a campaign is is a critical component. You can use Google's conversion tracking tool along with Google Analytics to see how a campaign is doing. If you see advertisements that are not generating as much traffic as estimated try to make some changes. Then, keep watching the results to see if the change improved things.

Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.

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Why Is It Important To Split Test

Justin Harrison — Mon, 28 Dec 2009 09:26:21 +0000

Split testing is essential to be performed on the online businesses, and it is one of the lesser known areas of testing, which sounds more like Greek and Latin to others. In case, you happen to be one of them, who isn't really familiar with the term split testing, let us try to understand what split testing is really all about, with the help of a life real life example.

Assuming that you sell ovens in your local stores, you can adopt different strategies to sell it on your own, which could vary considerably from the strategies adopted by a near-by store. Now, if the neighboring store does better than you, it is possible to learn from your mistakes and improvise, until you succeed in performing better than all other stores in locality.

However, the same concept doesn't apply to the sale of same oven online, as the ways in which, you interact with the customer greatly varies, and you might not be able to make use of your customer-interactions skills in an ecommerce shop. Therefore, when the discussion boils down to online activities, a completely new approach needs to be adopted for sure. There's no comparison between these two approaches of sales, so no split testing can be carried out on these two ways, but split testing can be done individually in both the ways to closely monitor the areas of improvements in both these approaches independently.

Creating a system that identifies the faults in a product is the better way, instead of changing the things for every three weeks. The main idea of this split test is to identify the problems existing in the product. With this split test one can find out the characteristics of your item such as ads, landing pages and others. It also gives a sketch of the product at its non working side too.

Hence, you may carry out split testing on your Google AdWords advertising campaign, and check the conversion rates, by monitoring the difference in your best performing AdWords campaign and the rest. Even if you feel by changing the background colors, the font size or font family of the Ad URLs, the best performing ads have generated 1% higher profit, it could be worth your time, to incorporate these changes to the rest of the campaign.

This is the main point of performing split testing, and its mainly all about finding the small areas of improvisation in your business, to approach the ideal way to create a killer online store that generates massive level of revenues. Remember, there's no master recipe for a successful online campaign, it all differs with the minor tweaks that make a large difference.

Having said this, those who can capitalize on split testing, inherently end up building powerful web pages that are far superior than their competitors and generate greater revenues, by merely concentrating on those tiny areas of improvements that always go unnoticed.

Justin Harrison is an internationally recognised Internet Marketing expert who recently published a detailed guide on split testing. For more information visit: http://www.splittestmasterguide.com

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The Growing Strength Of Affiliate Marketing In The World

Justin Harrison — Thu, 05 Nov 2009 09:25:46 +0000

Affiliate programs are also known as associate programs, partner programs, reseller programs and sponsor programs.

Affiliate marketing provides incentives to outside entities or affiliates to market your products. It sets up a spiderweb style marketing network where the individual strands of promotion eventually all reach into the center where you, the merchant, sits. With the advent of the net, affiliate marketing has become more effective and easy than ever before. It now requires almost no effort to make use of affiliate marketing or become an affiliate yourself. Even the prospective customers barely have to do anything to be a useful and profitable part of the affiliate marketing system.

With the help of the internet, affiliates can get information on the traffic they influence almost instantly, and get paid in similar lightning speed. With digital means of money transfers, like Paypal, sending money becomes less of a hassle for the merchant as well. In fact, the whole process can be automated, and often is.

With less time and effort required to put in for profit on all sides, there's almost no reason to not use affiliate marketing if you have a company or product that needs customers. For affiliate, it's easy money with practically no drawbacks involved. For the merchant, it's cheap advertising at a trivial expense. Both sides profit, along with the customers who appreciate tasteful affiliate marketing over the more intrusive and obnoxious forms of marketing.

Just as the reputation of affiliate marketing has gone up, similarly the attitude of people has enhanced with respect to affiliate marketing. Affiliate marketing is no more regarded as an inferior method of marketing by the merchants or as a secondary source of income by an affiliate marketer. Both merchants and affiliates regard affiliate marketing as a main source of profits and revenues.

If you're still holding back on affiliate marketing, maybe you'll be more enticed if you explore all the diverse options it can offer you. Not all affiliate programs work exactly the same. By diving in to see what the market has to offer for your personal situation, you can find something to tailor to your exact needs.

As with all areas of marketing there are several degrees of differences between affiliate programs. Finding what works best for you of course, depends on what kind of customer base you deal with. Another factor in determining how profitable it may be for you is to look at how much traffic or exposure your own website has. Obviously site with high traffic will generate more customers in an affiliate program than one that does not. In addition the programs themselves vary on methods of payment. There are three general categories affiliate programs use to generate income. There is the pay-per-click method (PPC), the pay-per-play method (PPP) and pay-per-performance method (PPP). Knowing your client base will greatly help you in determining which of these would work best for your site.

Justin Harrison is an internationally recognised Internet Marketing Expert and entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.

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Marketing Successfully On The Internet

Justin Harrison — Sun, 18 Oct 2009 11:40:21 +0000

The nonstop rejuvenating process involved in the fast growing internet has its success formula involving search engines and blogs. Her we give below three different marketing strategies which enables one to get a variety of options which yields successful solutions

SEO Optimization Let us look at the Search Engine optimization, wherein the first page optimization has a strong usage with higher percentage of clicks. I t has become highly competitive to have the first page. Determining key words have become scarce as they were all almost exhaustive.

SEO is based around using keywords and keyword phrases in the content of a site to encourage a search engine to rank it higher. Just spamming it endlessly won't help much, but it should be included in choice areas, such as in the site title, in meta tags, and in headings and main descriptions.

Most of the key words were already taken over by the early birds and the late comers can go for specific key words using free tools that are available in market. These tools guide you for proper usage and provide you with periodical statistics. Also they enable you to customize your web page based on the available statistics.

Link Exchanges, When you finish completing the on-page optimizations on your Web pages, the next thing to tackle are the off-page optimization options. Link exchanges are the way to go to ensure superb off-page SEO procedures. For example, Google uses an algorithm to establish a web page?s status. This status is determined by how many other sites link to it. Remember, the quality of the link is a key consideration. Web pages are graded from 1 to 10, with the higher the rank of a site linking to yours, the better. A site must be rated a PR7 or above to be thought of as an authority site. If there is a back link from that site to yours, then Google?s spider will send it back to your page regularly.

There are many ways back links can be linked to your website. One way is to send a request to the Webmaster of that site and ask for a link exchange. If they put your link on their site, it is a nice to do the same for them in return. Another way is to buy the link from the other site. Some of them even offer this for a monthly fee. Paying for a link may even be well worth the price because it can get you instant access to a PR8 back link for a couple months. This is important because Google puts new sites into a ?sand box? for the first few months until they demonstrate their durability.

To repeat, quality matters! A single link from a very high quality site is worth hundreds of links from poor sites. Do research on the reputations for various sites before getting links from them.

Getting your site to a PR level of PR 4 or 5 is pretty simple to achieve, so it is better to make all your back links to sites with at least a PR5 rating. Remember to stay away from link farms! Google used to only consider the number of back links a site had before it upgraded its algorithm, but nowadays, it counts the real Page Rank of your back links, as well as the ranks of the pages linking to your site. If you use links from link farms, it will cause Google to treat them as spam links. Instead of doing this, it is much better to buy a listing in a well known link directory like Yahoo or DMOZ. This is absolutely worth the cost, as those are some of the authority sites and that means a big vote for your site!

And third, there's always blogs. As the new technological equivalent of word of mouth, they hold a vast amount of power over how well-publicized anything is. People like knowing what other people think about things they're considering purchasing.

Some of the major search engines sort rankings partially according to update frequency. Many blogs update every single day. You can figure out how powerful those two factors are when combined without too much trouble, can't you?

As time goes by and many other bloggers and Webmasters go to article hubs for new information, these stories can be sent all over the Internet to many sites. When this happens, it creates even more back links to your blog or site, and gets you a large amount of pre-qualified free traffic.

In Summary, These tactics are just some of the effective Internet advertising strategies website owners can employ. Other methods include auto-responder email, EZine advertising and pay per click advertising. Website owners should include several of these strategies to ensure their marketing methods are well rounded. Whichever options you pick, make sure you begin with your on-page SEO methods. A properly optimized page will ensure your search engine results will improve dramatically.

Remember that the key is to getting quality links, getting on quality blogs, and using effective but trustworthy keyword strategies. Put it all together and you've got a marketing strategy that really works, with very little cost.

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SEO vs SEM: What Is It And Why Is It Important to Know?

Justin Harrison — Mon, 12 Oct 2009 08:43:18 +0000

by Justin Harrison

The abbreviations SEO and SEM are often used in similar or even identical contexts. If you're not familiar with the whole search engine marketing scene it can be tough to find out if there's any difference between the two at all. But as with other kinds of 'insider' terminology, appearances are deceptive.

Search Engine Optimization is what is known as SEO, while SEM stands for Search Engine Marketing. When referring to SEO, the webmaster is doing things to a webpage to make the page search engine friendly. By contrast, if the webmaster is doing things to a webpage so that its URL is optimized to get high ranks within search engines, this is SEM at work.

It?s important to know the difference between the two terms; make sure you ask for all information if your unsure before going and spending money on a SEO or SEM package. For example, a company offers you a package, if you don?t ask and get all the information, you might be buying into a package that merely is the company submitting your website URL to a few search engines, something you can easily do yourself.

Information that would be good to gain would be what they plan on doing to increase traffic to your website. So they are submitting your URL to search engines? Which ones? Have them give you a list of those search engines. What about the use of keywords? Ask about keyword optimization of the website. Ask about META and ALT tags.

Whether it's called SEO or SEM, the precise names don't matter so much as the services offered and particular actions companies will take. Since SEM is so broad, it can range to anything from a comprehensive and detailed package of multiple services to a mere bare bones effort not worth buying. You need to find companies that know what they're doing and have developed a history for good business practices and treating customers fairly. With a little effort put into researching your options, you can be sure to get the best online marketing for your money.

About the Author:

Justin Harrison is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za

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