Split Testing and How it Influences Online Marketing

by Tom Martens | 15th January 2010

A tiny change in presentation or different phrase can mark the difference between a highly successful and popular ad and an ad that fails miserably. Read More

SEO Basics

by Tom Martens | 16th December 2009

Most people looking for information on the web search it through the search engines. There are a huge number of searches performed by people from different parts of the world. A lot of people out there are also looking for the information or products that your website contains or offers. You need to make your website accessible to such people, and to be able to do that, your website needs to be indexed and ranked by the search engines such as Google, MSN, and Yahoo. People have a natural tendency to click through only the top few websites in the Search Engine Result Page (SERP). This makes it imperative for your website to get ranked higher in the list. SEO targets at doing the same thing. Unfortunately, there are some pit falls with SEO as well that can force you to think, ?Do you need to do SEO?? Read More

Clickbank Made Easy

by Tom Martens | 1st December 2009

Becoming an affiliate on Clickbank " as one of the best ways to make money online " can be a popular first choice for anyone looking to make a profit with affiliate marketing. However, as with any affiliate marketing product, getting started can be difficult, and becoming successful can be even more so. Read More