SEO & Affiliate Coaching Blog » Tom Martens

Split Testing and How it Influences Online Marketing

Tom Martens — Fri, 15 Jan 2010 13:19:50 +0000

A tiny change in presentation or different phrase can mark the difference between a highly successful and popular ad and an ad that fails miserably.

Because these changes are so small, it is often difficult to examine which ad will work and which ad will not.

Split testing is a sales tactic that tests two different sales pages, keywords, PPC copy and other online sales tools using an equal number of impressions/views to see which one converts more effectively. The technique is one of the few approaches a marketer can take in testing out the success of various ads.

An effective split test would combine two very similar ads shown at equal rates with very small differences between the two ads. For example, one ad might label ?Money Back Guarantee? while the other one will not. Advertisers want to see which ad receives the most clicks.

The ad campaign will run for a few days. At the end of the campaign, the marketer studies the two ads and breaks down which one was more effective. The marketer selects the more effective ad and then makes another minor change to the ad. Another split test is conducted. This process continues several different times until an ideal ad is discovered.

Once you have completed this technique, the marketer will find the highest performing ad. Split testing is also used in newsletters and sales copy, or anything else that helps increase conversions.

Internet marketing is still in its early stages and still a work of art. Marketers are doing more to understand the business, but they are still a ways from landing on any one true formula. Split testing is one of the most precise types of techniques they have at their disposal.

Marketers who incorporate split testing find more conversions than companies that do not. It?s proven to help your sales, so it comes at no surprise that more and more marketers are using this simple approach.

Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.

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Technorati Tags: Affiliate Marketing Basics, Analytics, Conversion Optimisation, internet marketing, Split Testing, web development

SEO Basics

Tom Martens — Wed, 16 Dec 2009 13:10:15 +0000

Most people looking for information on the web search it through the search engines. There are a huge number of searches performed by people from different parts of the world. A lot of people out there are also looking for the information or products that your website contains or offers. You need to make your website accessible to such people, and to be able to do that, your website needs to be indexed and ranked by the search engines such as Google, MSN, and Yahoo. People have a natural tendency to click through only the top few websites in the Search Engine Result Page (SERP). This makes it imperative for your website to get ranked higher in the list. SEO targets at doing the same thing. Unfortunately, there are some pit falls with SEO as well that can force you to think, ?Do you need to do SEO??

The top search engines on the Internet, Google and Yahoo developed a pretty complex ranking system that produces results when people do keyword searches on their search engines. Based upon this system, your website shows up at a certain ranking according to a lot of different factors and considerations that the complex system calculates based upon your website and its traffic flow. What is so important is that you want to your website to show up on the first page of results when the keyword that is relevant to your business is typed in to the keyword search engine.

This is what makes SEO, Search Engine Optimization so important to your business?s bottom line and Internet marketing campaign. If you know nothing about SEO, then the most successful thing you can do right now to wind up on the first page of Google or Yahoo?s results is to hire a seasoned SEO professional or SEO firm to optimize your company?s website or your business?s website for you. A SEO writer can write and manipulate the proper content, articles, newsletters and other materials on your website, including the titles.

If you do it yourself and you not familiar with SEO and you do not learn the entire complex, detail parts about SEO, then you risk making common mistakes like overusing keywords and incorrectly using keywords. When you do this, you are penalized by Google. You can end up in a worse ranking than before. If you choose to pursue SEO on your own, just realize that Google changes and frequently updates their rules and the rankings system based on technology developments and advances.

Meta Tags are the pieces of HTML Code that search engines use to analyze web content and keywords can be placed within the META Tags to rank higher in the rankings. Keyword density is how many times keywords are placed in your content. Inbound links are placed on other websites; they should only be placed on other high ranking websites though.

SEO is a difficult and complex ranking system developed by Google to rank websites for the purposes of rating in a list when a keyword search is performed. It is in your best interest to land as high up on the list as possible, so using SEO is a must for your business and its overall performance. To effectively optimize your website, hire an SEO professional or employ the use of an SEO firm today and have them start optimizing your website now for maximum results in the SEO Google rankings system.

Justin Harrison is an internationally recognised Internet Marketing Consultant who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za

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Technorati Tags: internet marketing, search engine marketing, search engine optimization, search marketing, seo, SEO & Affiliate News, seo services

Clickbank Made Easy

Tom Martens — Tue, 01 Dec 2009 11:03:03 +0000

Becoming an affiliate on Clickbank " as one of the best ways to make money online " can be a popular first choice for anyone looking to make a profit with affiliate marketing. However, as with any affiliate marketing product, getting started can be difficult, and becoming successful can be even more so.

When you get started, the foremost thing you should do is to select a product that you are passionate about marketing. The merchandise should be in a class of its own. Something which sells fast and is distinctive so as to avoid cut throat competition. It should be something that interests you since you do not want to pick a dull venture the first time. This is important if you do not wish to get into a routine of quitting as a result of lack of interest.

A website for your chosen products should be created. Keep the site very simple, don't clutter it up with referrer links and affiliate ads that are not related to the merchandise you are offering for sale.

The disadvantage of using blogs is that it is time consuming as they need to be updated regularly. So the ideal way is to have a review site where you can review the related products at on go or you can review a single product. But make sure to optimise the reviews with the keywords.

After creating the website, you can proceed to the next stage. At this point it is vital to maintain your enthusiasm for the product. This phase involves the creation of keyword articles for submission to free article directorie

Article writing can be time consuming, especially if you do not find the product interesting. These article only need to be 300-500 words, but they should be at least moderately informative and contain a 3% keyword density in order to ensure the maximum hits.

Begin by writing 20 articles, each using a different keyword. Then post them to sites such as ezinearticles.com which is free. There are several other free sites such as this. These will eventually show up in google's search engine and lead to generating several hits to your website.

Google keeps website articles, like those found on ezinearticles.com, in their search engines for three weeks. Keeping that in mind, you should post three articles about every three to four days.

For one to say that his or her work is effective, each article should hit 20-400 points. For every 20-50 hits of 100 hits should show affiliation to the sites, and 2-3 sales should be recovered if the website has been set up correctly. Therefore for each 20 articles, where one can complete in a few days, the total earnings can sum up to $1000.

As you continue to use this method, your website will also start to show up higher in search rankings, which will give you hits in Google without having to write a single article. Once your website is in the first or second page of the search rankings, you can let it go on making money and start on your next project, exponentially increasing your passive income.

You need to make sure that you choose a good niche that is known to make sales but is not too competitive. If you can find this niche, you can use this free and simple strategy to get your Clickbank affiliate marketing business started before you learn some of the more complicated methods.

Graham McKenzie is the content Syndication Manager at CBSuccessReport.com which provides the only Advanced ClickBank Affiliate & Vendor Guide of its kind.

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Technorati Tags: affiliate marketing, Affiliate Marketing Basics, business, ClickBank, internet, internet marketing, make money online, money