Article Marketing strategies as a weapon to drive traffic and attention to your Site.

by admin | 10th September 2009

Article Marketing is not only a way to promote a product without a website; it has massive SEO impact if you do have a website. Article marketing strategies may be taken to set up a very powerful campaign, one that should not be taken lightly.

It is one of the easiest and quickest ways to get more people to your site, and get your name and expertise out there for other’s to see. In the simplest of terms, article marketing is the process of writing articles and posting them to article directories on the web and article marketing strategies are a planned and informed way to do it.

So, how does this generate traffic to your website?

  1. These articles are known as free to reprint articles.
  2. Your article will always include what is known as a resource or bio box at the end that tells a bit about you or your website. Within that resource box you’ll include a link that will direct people to your site.
  3. When you submit articles to article directories other website owners will pick them up and post them on their own websites without changes, resource box included. This is completely free advertising which generates traffic from various other sources besides just the article directory.
  4. The SEO side of article market is tremendous. The high quality one way back links from a sites like ezine articles are priceless. Ezine articles also use a “do follow” attribute on there links so the search engines give you credit for them. This goes a long way in where your site ranks with a given keyword. Every vote is important.

So, where to start with article marketing? Like anything else internet related, to get good to great results it all starts with keywords and keyword phrases. After you have assembled a short list of keywords, tie those with a product or a website in mind, and it’s time to get to it. The most common thing I hear about getting starting on an article is where to start.
The answer is easy, you start at the beginning. Craft your articles story like. This makes them easier to read. Then you have to make your story informative. Then you take easy to read and combine it with informative you then have an article.
Begin brainstorming some topics that would benefit those in your target market. Once you have a few topics, you can begin putting together informative, quality information in the form of articles to submit to the directories.

There are several ways to submit your articles to the article directories:

  1. By hand – very time consuming
  2. Paying someone to do it for you – which is expensive.
  3. Use a service. There are a lot of poor services out there. We recommend only one of the best: Unique Article Wizard

Submit a different unique article to hundreds of sites

It submits a different unique article to every directory, ezine publisher, announcement group, and niche website. No other service does this. You may even set up staggered submission and spread out your submission over days or even weeks.

Before you start submitting your articles, though, you have to ensure that it is of high quality and informative and interesting to the readers. If you need help writing of rewriting your article you may use a service like elance[dot]com or getafreelancer[dot]com.
Aside from making sure that your articles are informative, you also need to ensure that they are search engine-friendly. You see, it’s much easier to connect with your target audience if you can make your articles appear prominently on the search page results.

Here’s how you can optimize your articles:

  1. Keyword research. Start by knowing the keywords that are usually searched for by your target audience. You can do this by simply using reliable and easy-to-use keyword suggestion tools like the one being offered by Google for free. In seconds, you’ll get a list of most popular terms that you need to use on your articles to make them search engine-friendly.
  2. Keyword analysis. If you don’t want to go up against the big dogs, I recommend that you target those terms that are not extremely competitive. Search the keywords you got from keyword suggestion tools on Google. Those that came up with fewer results are the best keywords to use on your articles. This is to have a better shot at making your articles appear on the top 10 search page results.
  3. Use LSI technique. Latent Symantec Indexing is the process of finding and using the synonyms of the keywords that you are targeting. Google and other giant search engines are very aware that some writers stuff their articles with keywords. LSI technique help these search engines properly analyze your content using not only the keywords but their synonyms as well.
  4. Follow appropriate keyword density. To avoid keyword spamming, search engines dictate that you can only put a certain number of keywords on your articles. How much exactly? It’s 1.5%-2% of your total word count of your articles.

Good luck with your article marketing campaign and your article marketing strategies!

To your success,
Rick Diamond

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