Social Media – A New Way to Build Your Web Presence

by Neha.Grail | 18th November 2010

With the advent of Social Media everything has changed. An online community of Twitter or Facebook users can make or break your business with their iPhones. Your company or service may be getting hundreds or thousands of good or bad reviews on the new mobile sites like Gowalla or Foursquare, either building up your reputation or tearing it down without you even knowing it. Social Networking sites are growing exponentially. A Social Media Manager can help you build a positive presence and increase your customer base.

If Facebook were a nation, they would have 100 million more people than the U.S’s 300 million. The impact of this on marketing through Social Media is staggering. The phenomenal growth of Social Media (texting, blogging, networking) has the attention of every major company. Social Media Management has become an essential component in today’s business.

Social Media Marketing must be approached very different than traditional marketing. You are not selling your business, you are creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is truly word-of-mouth marketing at its best.So what is your Social Media Management plan/strategy?

Here are some things that you must do to keep at the top of your social media campaigns:
1. Keep your profile up-to-date
2. Be active – 1hr per day is better than 7hrs end of week
3. Participate – People like to see what you have to say.
4. Build trust – Your best way to survive in social media sites is to be reliable and build trust with whatever you have to say on the social forums like facebook and twitter.

So, what are you waiting for? Unleash the maximum potential of social media networking for your business.


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