10 Costly Search Engine Mistakes to Avoid
If you’ve got a site then you already know the importance of visitors. Traffic is to Internet marketing as location is to real estate. It’s the only thing that truly matters. In the event you cannot generate targeted visitors to your web site, you will not make any sales. Generally the owner or designer of the site is the individual designated to drive traffic to the site. The chief ingredient in generating visitors is the search engine. Of coarse, you’ll be able to use advertising, but it’s going to price you. Making use of the search engines to generate targeted (interested in your product) traffic is the least costly technique recognized.
Regrettably, numerous site owners do not comprehend the importance of search engine visibility, which leads to visitors. They location a lot more significance on producing a “pretty” site. Not that this is bad, but it is actually secondary to search engine placement. Hopefully, the following list of common mistakes, made by numerous website owners, will aid you generate more targeted visitors to your site…after all, isn’t that what you want.
1. Not utilizing keywords effectively.
This is most likely 1 of the most critical area of site design. Choose the best keywords and possible customers will locate your web site. Use the wrong ones and your website will see little, if any, visitors.
2. Repeating the same keywords.
When you use the exact same keywords over and over again (known as keyword stacking) the search engines may possibly downgrade (or skip) the page or site.
three. Robbing pages from other websites.
How several times have you heard or read that “this is the internet and it’s ok” to steal icons and text from websites to use on your website. Do not do it. Its 1 thing to learn from others who’ve been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may possibly even stop you from ever being listed by them.
4. Utilizing keywords which are not related to your web site.
Several unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They location unrelated keywords in a page (including “sex”, the name of a recognized celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. Nevertheless, since the keyword is well-liked, they believe this will boost their visibility. This method is considered spam by the search engines and might cause the page (or occasionally the whole website) to be removed from the search engine listing.
5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign numerous keywords to the description of a graphic or layer that appears on your website by utilizing the “alt=” HTML parameter. If the search engines find that this text does not actually describe the graphic or layer it’ll be regarded as spam.
6. Relying on hidden text.
You might be inclined to believe that in the event you can not see it, it does not hurt. Wrong…. Don’t try to hide your keywords or keyword phrases by making them invisible. As an example, some unethical designers my set the keywords to the same color as the background of the internet page; thereby, making it invisible.
7. Relying on tiny text.
This is an additional version of the item above (relying on hidden text). Do not attempt to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.
8. Assuming all search engines are the same.
Several people assume that each search engine plays by the exact same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to discover what every major search engine demands for high visibility.
9. Using free internet hosting.
Do not use free internet hosting if you are actually serious about increasing site visitors via search engine visibility. Many times the search engines will eliminate content from these totally free hosts.
10. Forgetting to check for missing web page elements.
Make sure to check every page within your site for completeness, like missing links, graphics, etc. You will find sites on the web that can do this for totally free.
This is just a couple of of the methods and techniques that you need to steer clear of. Don’t give in to the temptation that these techniques will work for you. They will do much more harm than excellent for your site.
Not just will you invest weeks of wasted effort, you may have your website banned from the search engines forever. Invest just a little time to understand the correct techniques for growing search engine visibility and your net visitors will boost.