Article Marketing Vs. Pay Per Click, What To Choose?

by John Farcikan | 19th October 2009

There is always debate regarding article marketing vs. Pay per click, to may way of thinking there is no comparison, but others might disagree. Why?

Article marketing is organic PPC isn't. It is really as simple as that, and while it cannot be denied that PPC can be effective, it is a kind of hit and miss affair that doesn't quite make the mark, and could be off target and it also costs money.

Article marketing vs. Pay per click makes a very valid point but the real issue is how do you get more marketing bang for your bucks? You are the one who has to make this vital decision, the only thing we can do is help you make the right decision.

There is a definite secret to this, and it lies in the complicated algorithms used by search engines today. In the past these algorithms were sophisticated, but not as much as they are now. They are used to rank sites in the top search engine pages, the clue to this has always been keywords and still is, however, now they look for keywords and content, and organic SEO is vital.

What really makes a difference to the success of a business is cost. Marketing, no matter how you look at it, is expensive, your business may not have cost you any money at all, with affiliate membership, blogs and websites being free today. But true success is measured by the bottom line and marketing is vital in order to have a bottom line. It makes good sense that the less your marketing costs and the more effective it is, the better.

Direct sales conversions are much more successful if your traffic is targeted, and while article marketing achieves this PPC does not really. It is more like shooting a big gun at a small target, while article marketing is the perfect sized gun for your target. Relevant content that is meaningful is more likely to attract attention from search engines. It is a good way to receive good ranking and maintain it in the long term.

It does not matter which way you look at it article marketing vs. Pay per click, you have to have something. Choose the one that will give you more bang for your bucks and allow you long term success.

Want to find out more article marketing vs other marketing methods, then visit John Farcikan's site on how to choose the best membership site for your needs. Don't reprint this exact article. Instead, reprint a free unique content version of this same article.