Discover The Secrets To Driving Targeted Visitors With Local SEO

by Alana Vaughn | 12th June 2011

Since location based marketing seems to be catching up, it also appears that local SEO is becoming more popular. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice.

This might be new to you but the fact is that negative reviews aren’t really negative. To be honest, no matter how hard you try to turn your business into the perfect company, there is always something that can be improves. If people can’t find absolutely any negative reviews about a company anywhere, then they are likely to thing something is odd and start growing suspicious. It may even lead to them looking for a company that is more reliable and trustworthy. This is clearly proof that you shouldn’t be too negative about bad reviews.

If you want everyone on a local level to know about your site then you need to be open about asking for people to post reviews. If you shy from this one tactic, you’ll lose many good opportunities. Most sites on a local level are absolutely fine with you communicating with your customers and asking for a review. Therefore, why not take advantage of this simple strategy?

It’s just about taking out the time to personally tell your customers to review you. Of course, you don’t have to go out and ask people one at a time. “We would be grateful if you could provide a review of our company on Bing/Google/Yahoo local,” is an effective message you could post. You could post this message either on your thank you page after people have sent you a message or signed up for your ezine, in your signature on your emails and on your site. Your business will get more customers in time because these reviews, no matter whether they are great, horrid or ugly, will increase the credibility of your business.

It’s actually a good idea to put your business address on every page of your site. That way, when people are on your site they can quickly glance at that information without the need for clicking. There are more things involved with local SEO than this, so be sure to learn about them.

All in all, from the above tips we come to the conclusion that local SEO is just starting to grow and there is a lot more to come with new location based services being launched. It will take you sometime to really take advantage of this type of SEO on a local level, but once you understand that dynamics there’s absolutely no looking back.

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