Ecommerce Conversion Rates

by Jason Myers | 15th October 2009

by Jason Myers

Ecommerce websites have a lot of benefits over the usual shopping methods. First of all it is an online method where there is no nagging salesman to shove for making a purchase. The consumer can take their own time in browsing the stuff in the website, research on them, evaluate and when satisfied with the features, purchased it. One can view and buy the product of their choice only by sitting at home. Consumers get a big compilation to choose from, the overhead cost of shopping is also decreased because of online shopping.

What is a usual ecommerce conversion rate? Let me give you a statement of care first, then some numbers that may be of assistance.

An average conversion rate is a complicated number, for several reasons. The largest reason is that it is very difficult to compare apples to apples. The reason is that there are many factors that have some bearing on conversions that are not visible.

The largest invisible conversion aspect is traffic sources. A number of websites have large number of traffic from a print catalogue or offline advertising. Traffic from offline sources can be highly qualified and convert at a much higher price than internet traffic. Some websites also depend hugely on email marketing to drive traffic - prospects replying to an email will usually exchange at a very high rate too, because they have by now read the offer and replied to it.

Other "unseen" things that influence standard ecommerce exchange rates include brand awareness, one-to-one sales approaches, regular customers, and return guests. So when checking out average conversion rates, you should treat them with care - data you gather from your own site is usually much more useful. Ecommerce conversion rate averages vary by industry, but most are 1-4%.

The top converting ecommerce sites online get up to 30% conversion rates, but there are "unseen factors" that assist them achieve those numbers. The top 10 ecommerce websites usually fall in the 10-15% conversion rate range.

About the Author:
Jason Myers is a professional writer and he writes mostly about ecommerce secrets online. He's also interested in web development secrets.


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