Google Continues To Dominate The Market

by Julie Johnson | 28th January 2010

When it comes to the internet, there is nobody bigger then Google in terms of searching, tools, advertising, just about everything. While Google is already the dominant search engine for individuals searching from home, they are now in the process of trying to become the dominant search engine for mobile searching as well.

Currently Google is going head to head with Apple for the internet searches done through phone web access, and Google recently purchased AdMob and Teracent in an attempt break into the mobile search arena. Spending almost $750 Million on AdMob alone they are attempting to increase this form of advertising for their company.

Apple is also looking to improve their position in the mobile search market. With the recent acquisition of Quattro, Apple is saying to Google that they are willing to go head to head with them to compete for the growing mobile search market. Apple has a lot of ground to make up though because of the familiarity most users have with Google.

Every other search engine company has one primary goal right now, and that is how to take a piece of Google's overwhelming market share. These competitors are being forced to come up with new ideas to compete with Google, including, in some cases, working together to take on Google. The latest discussions of a collaboration between Google's competitors center around Microsoft and Apple, competitors themselves, working together to increase their position in the mobile search engine market. Apple is considering incorporating Microsoft's Bing search engine into the iPhone, which would be a significant blow to Google's drive to be the number one mobile search engine provider.

The focus for Google is now increasing their position in the mobile search engine market, however this will not come at the expense of their PC search engine. Google is the dominant search engine on the internet, and while it would be an accomplishment if they were to achieve their mobile goals, the reality is that if they fail to meet these goals it would not have much of an impact on their standing as it compares to the other search engines. While their competition continues to figure out how to solve the problem of Google, Google continues to be the most used search engine on the web.

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