Improve Web Site Rankings With On Page Optimization Techniques

by Michael Fleischner | 26th October 2009

On-page optimization is where you should begin and SEO campaign. What you do on your web site and various web pages has a significant impact on search engine results. Even though off-page optimization is a critical component for higher rankings, on-page techniques are essential for building a strong SEO foundation.

Below are a few helpful search engine optimization strategies you can use right now to make your web site more accessible to search engines and as a result, improve your search engine rankings.

Optimize Your Web Site URL. When planning to build a new website, be very careful about the domain name you choose. Select a name that will be memorable and is something you want to build your business around. You obviously do not want to limit your options significantly. Do so can limit the future development of your business. You should however, include your keyword or keyword phrase into your URL if possible.

Optimize Your Page Title and Header Tags Including H1 and H2. Develop a title that is relevant to your website content and which has no more that sixty characters. The reason you want to keep your title to a fixed width is because longer titles wont display fully on search engine results listings. The title is important because it gives you an opportunity to display your keywords and entice browsers to click on your link.

The first headline that appears on your page should include your keywords and be in the form of an H1 tag. The sub text should be presented as an H2 or H3 header. This reinforces the importance of your keywords and indicates prominence oriented around the specific content included on your web page.

Optimize Your Meta Tags. Search engine optimization experts debate the value of meta tags for search engine ranking enhancement. I can tell you that meta tags include a variety of tags including title, description, and keywords. Even though meta tags are less important that it was many years ago, it still plays an important role in optimization.

Search engines use meta tags as a reference for search engine crawlers that view your website content. Your meta tags need to be correlated to your content and also include your keyword phrases. Doing so creates consistency, something that search engine spiders weigh heavily when determining website rankings. Make sure you fully develop your description and keywords.

Optimize your keyword density for Google, Yahoo!, and MSN. Creating a keyword rich content page is essential but do not get carried away. Your keyword density should be between three and five percent in order to appeal to all major search engines. Some people believe that you could go as high as six percent for Yahoo! optimization but Google seems to like pages that have a smaller keyword density. In addition to keyword density, focus on H1 and H2 tags and place keywords at the beginning, middle, and end of your web page. This variety is helpful when signaling search engines as to the keywords that are important to your web page.

Vary Your Keywords. The last piece for us to focus on in the area of on-page optimization is keyword density. Instead of cramming your web page with the same keyword phrase again and again, you must use variety. A great way to do this is by adding a word or two before your keyword phrase and after it. This strategy is important because it shows search engines that your website is focused and not trying to manipulate the rankings.

The most important part of any search engine optimization campaign is to make your site appear natural, present valuable content, and follow on-page optimization best practices. If you use the above suggestions as a guide, you will be well on your way to a fully optimized website.

Michael Fleischner is a marketing expert and can show you tips to improve search engine ranking. Learn more about his proven strategies at the Good marketing tip blog. Michael has been featured on the TODAY Show and other major media. Get a totally unique version of this article from our article submission service


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