Choosing SEO Keywords

by Mike Bartonolis | 5th March 2010

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Search engine optimization (SEO) is a vital strategy for the online marketer who naturally desires to maximize his site’s traffic to boost sales and profits. However, you will have to find first those keywords that are likely to attract site visitors who have a strong possibility of buying before you can launch your SEO activities. The proper choice of keywords means that the web surfers who go to your website are looking for information that is connected to the products or services that you are selling.

In locating the most suitable keywords for SEO, the first step to take is to determine your website’s topic. You will then list all of the keywords that you believe are the most likely to be keyed in by people looking for the information found in your website. You can also find more keywords by inquiring from the people in your circle of influence what they would use if they are to find your website. You can also make use of keyword tools that can provide you with more suggestions by telling you the most popular keywords for your website.

You can also take a peek at the keywords that are being utilized by your competitors. You can visit their websites and look for the keywords found in their meta tags by viewing the source code of their web pages. This can easily be done because most web browsers permit you to see the source of the web page you are viewing.

The next step is to obtain an estimate of the traffic volume that you may get for each keyword in your list. A common way to get this estimate is by making use of keyword research tools, such Overture and WordTracker. However, the data offered by these tools have been criticized for being unreliable and skewed. Still, they could provide you a rough estimate of the traffic that you can expect.

A better alternative for determining the amount of traffic for each keyword is to use a pay-per-click (PPC) advertising campaign, such as Google Adwords. This technique offers you the benefit of letting you know how many clicks you are getting for every keyword. You may then identify those money-making keywords that could be used for your SEO strategy after a few months. Remember that the results that you will get from SEO would be better compared to the results that you are getting from PPC advertising because SEO results continue even after you cease in your SEO activities while PPC results stop once you stop paying.

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