Confused about Viral Marketing and SEO?

by Neha.Grail | 29th September 2010

Having worked in the SEO industry for years, I have been asked the question, “Which one is better among Viral Marketing and SEO?” a number of times. Frankly speaking, it is difficult to pick one over the other. Both Viral Marketing and Search Engine Optimization (SEO) are very influential tools for promoting websites over the internet and how one will be more effective than the other for an entity is entirely based on its business needs.

Today, I will highlight how each of Viral Marketing and SEO is helpful for effective online branding purposes. In the end, you may be able to choose one among Viral Marketing or SEO as suited to your business needs or perhaps use a combination of both for increasing your website’s popularity over the internet.

How does Viral Marketing help?

1. Refer-a-friend Paradigm: Viral marketing is a marketing maneuver that works like “refer-a-friend” and helps in website growth by spreading a word from one person to another and distributing ideas, products, and services to people across the web like a virus.

2. Heightened Web Presence: Viral Marketing helps in launching huge conversion rates by improved visibility and helps in enhancing business by automating marketing effort

3. Strategic Marketing: In order to advertise your website through viral promotion, you must determine firm and realistic viral marketing plan that will spread the “product virus” to the world creatively and in a contagious way so that it is able to deliver the results desired for your online business.

4. Web Popularity: Viral marketing is often used by large and small organizations to create a buzz around whatever they might be advertising or promoting.

How does Search Engine Optimization help?

1. Higher Page Ranking: Search Engine Optimization is used to optimize a website in order to rank higher in the search engine results making the website globally acclaimed over the internet.

2. Targeted Traffic: SEO helps in long term positioning of the website in search engines and helps in getting highly targeted traffic to the website.

3. SEO Marketing Plan: In order to optimize your website through SEO, you must utilize several methodologies for search engine optimization like optimizing your keywords for targeted traffic and link building to increase the number of quality inbound links to your website.

4. Search Engine Friendliness: Search engine optimization has now become part of website development for most businesses as there is a growing interest in having search engine friendly websites.

How do they work together?

Viral Marketing and SEO can work in tandem. A synchronized and amalgamated use of both can prove to be an unbeatable combination for online marketing and can help you gain unprecedented popularity within no time.

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