How to avoid search engine spamming?

by Neha.Grail | 25th September 2010

What is Search engine spamming? Also known as Spamdexing, this practice refers to “trying to influence search engine spiders in order to synthetically enhance a website’s page rank on search engine results pages (SERPs)”. Web developers often employ techniques to manipulate keywords and website links to rank high on SERPs. There are several ways one can do this. I would highly recommend you stay away from such practices if you really want to rank higher on search engines:

1. Keyword stuffing: Earlier indexing was based on number of times the keyword appears on the webpage. Most search engines used the keyword frequency to estimate the relevance of the page and page ranking. So, the site operators tried to load their website with hundreds of extraneous keywords to improve their page ranking.

2. Link spamming: Often web developers place their website links randomly on blogs, comments, guest books, and any other site that accepts visitor’s comments. As the search engine ranking is highly influenced by the number of backlinks to the website, they try to increase backlinks to their website by placing a desired keyword into the hyperlinked text of the inbound link.

3. Meta-tag stuffing: Web developers try to repeat keywords in the meta-tags, and use keywords that are unrelated to the site’s content is considered meta-tag spamming. Most search engines now do not follow meta-tags for ranking purposes anymore.

Most search engines like Google are now able to analyze a page for SEO spamming techniques and are able to block such sites from appearing in search results. Once blacklisted, your site is doomed and you might never be able to appear on Page 1 ever again.
Here are some alternative ways to perform SEO without spamming:

1. Posting high quality content with appropriate keyword density.
2. Link trading with White Hat sites to generate quality back links.
3. Submitting keyword optimized and good quality articles to White Hat directories generating one-way link to your website.

I could not emphasize enough that “quality” of the content is the key. Search Engine Optimization is highly affected by duplicate content and spamming. It is always better to play safe when it comes to SEO!

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