The Use Of Google Adwords And Bringing In Targeted Traffic

by Brian Rassi | 4th March 2010

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money, and countless hours of developing a site to make them beautiful and attractive are utilized. With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some sub-niches. This is a reason why e-commerce sites laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money To Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income. Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generates ads in the side of Google which are generated by the keywords they have assigned for their ads. This method targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs. Aside from Google, you can also be featured in their other search networks, and these include sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting Your Traffic

You want to drive your targeted traffic to your site, and Google Adwords is how you’re going to do that. But you need to refine your choice of keywords and keyword phrases so when a potential customer is looking online with a specific keyword, you ad will pop up with the product or service they are looking for. If you need help looking for keywords or keyword phrases, there are tools that will help you refine some words that are very popular and will help drive more traffic your way.

The Google Adwords ad you built ensures that everytime it is looked at, you have added another potential customer to your site. As long as you stay updated with which keywords are in demand, you will be greatly utilizing you Google Adwords Ad. A lot of sites can agree when we say that Google Adwords Ad’s are the best way to go.

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